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Job Summary:
The Senior Marketing Specialist is a key new role in NRG Canada's growing marketing team. We're looking for that "glue" person who is passionate about marketing, customers, and their team. Someone who can dig in right away to help us with our ambitious brand and growth endeavours for Direct Energy Canada. In return, as a newer marketing member on the team, you will learn from both industry sector experts and marketing professionals, while getting exposure to a full funnel marketing system, mass media, digital and much more. It is a team that works hard, but enjoys great work/life balance, sharing best practices and relishes learning new things together to grow our careers. Plus we really like to have fun, even while working virtually (bring your best GIF/meme game!).
Essential Duties/Responsibilities:
Assist the Director and Senior Manager of Marketing in the execution of various campaigns including, but not limited to, mass media, digital, direct mail marketing, sales and product support.
Work with the Senior Marketing Manager on local community initiatives and support for our charitable and NGO (non-government organizations) partners through proactive research, development of new and existing partnerships, and on-site activations.
Assist the Director and Senior Manager of Marketing with the administration and oversight of budgeting, forecasting, and processing of invoices.
Work with our various agency partners to ensure smooth and accurate communication of information, creative asset management and production.
Lead direct mail efforts in partnership between marketing and sales teams to deliver high quality and effective programs, including strategy, testing, creative and tracking success metrics.
Assist in the planning of team meetings and coordinating schedules as needed.
Strong analytical and research skills to help report key KPIs while identifying trends and opportunities that will impact the marketing strategy.
Conducting regular competitive analysis evaluating competitors' offers, messaging, brand positioning, website changes plus marketing creative examples along with any other market conditions updates.
Assist with social media strategies and content marketing as needed.
Working Conditions:
- Hybrid (1-2 days/week in office)
- Some overtime and weekend work required as special projects arise.
- Travel (minimal, some Alberta)
Minimum Requirements:
- Bachelor's Degree in Marketing, Commerce, PR, or Communications
Preferred Requirements:
- 2-5 years previous marketing and communications experience, agency or corporate
Additional Knowledge, Skills and Abilities:
Excellent verbal and written communication skills
Skilled in Microsoft Office Suite
A total pro when it comes to details and organization
An interest in creative design and innovation
Relationship builder and voracious collaborator
Someone who likes to ask questions, constantly seeks small improvements and is not afraid to speak up.
Voracious appetite to learn and grow their marketing career
Outgoing personality – willing to be the face of Direct Energy at local events and partners
Experience in the energy/utilities sector is a bonus.
Valid and active driver's license required.
Physical Requirements:
- Some light lifting/loading may be required when on site for various community events.
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