Our client is looking for a Manager - Customer Contact Strategy Optimization for their Toronto, ON location. This is a 6 months contract with the possibility of extension.
Required Experience:
Manager - Customer Contact Strategy Optimization
Data Analytics & Reporting
The Manager is accountable for providing customer contact strategy analytics support. The Manager will be accountable to optimize customer contact strategy across all personal channels, offers and customers. This role will involve working closely with campaign execution team, channels, product and marketing team to understand the landscape of customer contact strategy, present/create awareness across stakeholders and optimize the strategy.
Responsibilities:
- Provide analytical insights to optimize customer contact strategy
- Build/enhance customer contact strategy, based on a thorough understanding of the data, analysis techniques and prior strategy implementation learnings
- Identify issues and make recommendations for contact strategy optimization
- Develop and conduct pre-launch analysis and insights to help drive business decisions
- Develop challenger strategies and monitor performance as compared to champion strategies
- Understand Personal and Commercial data and business processes, study alternatives and make proposals for enhancements
- Build reporting to create awareness
- Build reporting framework and templates to help create awareness regarding customer contact strategy
- Promotes reporting automation, self-serve analytics consumption, and the culture of analytics-driven decision making
- Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
- Structures and assemble data into multi-dimensions with various granularities (e.g., demographics, customers, products, transactions).
Required Experience:
Knowledge
- The successful candidate will hold a university degree in an analytical discipline such as Statistics, Mathematics, Economics, Operations Research or Engineering, with experience in database marketing analytics
- Advance knowledge of customer relationship management, strategy optimization experience
- Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
- Knowledge of financial services industry preferred
Skills
- Proficiency in MS Office (MS Excel), SQL, Unica Campaign or equivalent, SAS (preferred)
- Can translate business strategies into technical requirements
- In-depth analytical and problem-solving skills
- Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
- A strong passion for data, charts, analysis, trends, and evangelizing data usage
ManpowerGroup is an Equal Opportunity Employer (EOE/AA)